Good Business Festival Event – Residents asked to be part of the next phase Liverpool City Region’s recovery

19th April 2021

The Good Business Festival presents ‘Change Business for Good’, a free afternoon event taking place at ACC Liverpool, will form part of the government’s Events Research Programme (ERP). Your attendance will play a vital role in revitalizing the city’s visitor economy, getting people back to enjoying what they love, and ensuring some of our most important growth industries get back on their feet.

Once again, the spotlight is on Liverpool City Region, and this event will be crucial to how many different venues – from major sport stadiums to comedy clubs, theatres to live music spaces, wedding venues to conference centres – could operate this summer.

The Good Business Festival presents ‘Change Business for Good’

28 April 2021, 2:30-5:30pm

The world has changed, and business is responding. Ahead of a 3 day festival in July, this launch event in April will examine how businesses can drive future success without returning to old habits that harm our environment, increase inequality and fail to ‘level-up’ our regions. With insightful sessions and featuring a raft of dynamic speakers, this is a conversation that we all need to be a part of.

The Good Business Festival Act 1 in 2020 was hard hitting and heavy on outcomes and actions and Act 2 in both April & July this year will be a platform to develop these conversations and connections needed to drive positive change in society

Once inside the event there will be no requirement to wear a face covering or practice social distancing. The purpose of this is to test specific settings to collect evidence and best practice. If you would like to wear a face covering anyway, please do so.

Click HERE to find out more about how the event will work, and register for your complimentary place.


Take a look at some of the event’s FAQs…

When and where is the event taking place?

The Good Business Festival presents ‘Change Business for Good’ will take place on 28 April 2021, 2:30-5:30pm at ACC Liverpool.

Who can attend?

In order to be eligible for a ticket for this event you must:

  • Be over 18
  • Be living in the Liverpool City Region and registered to a local GP
  • Receive a negative Lateral Flow Test the day before the event from a designated community test centre
  • Be healthy and showing no sign of Covid 19 Symptoms

You cannot attend this event if:

  • You have been advised that you are clinically vulnerable
  • You, or someone you live with, is shielding
  • You are pregnant

Tickets will be made available by application and only to those persons who have gone through the government’s agreed application process. This includes giving your consent to being part of the pilot study and the associated testing requirements.

Please note that Liverpool City Region is made up of the following district boroughs:

  • Liverpool
  • Sefton
  • St Helens
  • Halton
  • Wirral
  • Knowsley

What will I have to agree to?

You will be asked to complete a short questionnaire consenting to your involvement in the Events Research Programme, and then directed to secure your ticket. This questionnaire is being collated by The University of Liverpool

You must take a Lateral Flow Covid-19 test between 07:00 and 21:00 on Tuesday 27 April, the day before the event. You must visit one of the designated sites below to take your Lateral Flow Test:

  • Exhibition Centre Liverpool, King’s Dock, L3 4FP
  • Liverpool One, Unit 73, L1 8BU
  • Liverpool FC Anfield Stadium, Anfield Road, L4 0TH
  • Liverpool Tennis Centre, Wavertree Sports Park, L15 4LE

Once you have taken your test and received a negative result, your e-ticket for the event will be automatically activated. You do not need to show your negative test result upon entry; your activated e-ticket is all you will need on arrival. You may also be asked to show photo ID matching the name on your ticket.

If you return a positive, void or inconclusive Lateral Flow Test, or fail to take a test within the pre-event testing window, we will contact you to cancel your tickets.

Although the only compulsory test to attend the event is the Lateral Flow Test the day before the event, you will also be asked to take a free at-home PCR test on the day of the event and also five days after the event. This is non-mandatory but is critical for the event research data required by the scientists.

Is a ‘Covid-19/Vaccine Passport’ being tested?

No. The ticketing process for the events will require audiences to have had a recent negative Lateral Flow Test alongside a valid ticket to gain entry to the event.


How will the pre and post-event testing work?

Information about the testing process, and what to expect during the event can be found here.

What if I have had a vaccine?

As this is a scientific study, even people who have had their vaccine must go through the same application and testing process as the rest of the audience.



Still have questions? Please email

Visit The Good Business Festival website and register your interest HERE.

19th April 2021