Liverpool’s ‘Momentum Group’ secure deal to help develop new North West entertainment venue ‘Urban Playground’

3rd February 2022

Liverpool’s ‘The Momentum Group’ have today announced that they have successfully secured the contract to project manage and fit-out the ‘Urban Playground’ concept at Manchester Arndale, working with specialist mechanical and electrical engineers, Steven Hunt Associates.

  • Urban Playground will add a new dimension to the retail experience by taking a lease on two units (previously owned by Arcadia Group) totalling almost 20,000 sq. ft across two floors of Manchester Arndale
  • It will offer THE CUBE LIVE – the first official public venture based on the TV game show
  • Exciting new complex includes state-of-the-art Tech-Infused Minigolf, Putters and award-winning burger bar THE BUTCHER (The Netherlands, Germany, Spain & U.K.)
  •  More venues planned for 2022 and beyond. It promises to be the must-go-to destination for the biggest and best experiential day out

Chris Bliss, Co-Founder and Director at The Momentum Group, said:

There is a recognition that the retail landscape is changing and the shift in the high street to meet the demand for leisure experiences and pursuits is increasing. We are thrilled to have been appointed to deliver this project. It is the first concept with more to follow and we look forward to showcasing our services and partnership working with the team at Mellors Group.”


Speaking for Steven Hunt Associates, Steve Hunt, the Managing Director, said:

“We have worked with The Momentum Group on several fit-out projects in Liverpool, however this is our first together in Manchester’s Arndale. The changing landscape of high streets and growing demand for consumer-experience led leisure presents a great opportunity for our industry and we are excited to be involved in what is going to be a hugely successful attraction in Manchester.”

Urban Playground, in partnership with Objective Media Group has launched THE CUBE LIVE at Manchester Arndale, the world’s first retail format of the highly successful ITV entertainment show, ‘THE CUBE’. Designed by renowned international architects Baranowitz + Kronenberg (B+K), has applied their aptitude in spatial design and human experience, to create a world of exploration that sparks play and social interaction. The venue will formally open to the public on 10 February 2022.

The entertainment venue, opening later this month, will offer fans of the award-winning TV show, where contestants attempt seemingly simple tasks within the high-pressure confines of the iconic Perspex box, the opportunity to experience THE CUBE in person for the first time. THE CUBE LIVE chooses seven iconic games that feature on the original TV series.

Accompanying THE CUBE LIVE – across two-storeys of the centre – is Putters; a state-of-the-art Tech-Infused crazy golf extravaganza with unique technology delivering the best three themed nine-hole challenge putting experience in the world.

Urban Playground will also be home to the first UK outlet of award-winning food franchise, THE BUTCHER. Created by Yossi Eliyahoo of THE ENTOURAGE GROUP, the burger bar concept is already found in several international locations including Amsterdam, Berlin and Ibiza.

The Momentum Group is a full-service property delivery company providing comprehensive and high-quality advisory, construction, management, and maintenance solutions to clients across the private and public sector.

For more information on The Momentum Group visit

Steven Hunt Associates are a Liverpool Place Partnership member and a leading mechanical & electrical engineering (M&E) firm based in Liverpool, with more than 30-years experience. They offer a diverse range of professional services to meet the needs of clients, project leaders, architects or consultant partners.

For more information on Steven Hunt Associates visit


3rd February 2022