Brand Toolkit
Brand Toolkit
We want to tell the world about the Liverpool City Region and all it has to offer. There’s so much to celebrate, so we’ve created this resource to help you focus on the most powerful stories, images and film.
Our brand
We have a vision for what our City Region can be, and a clear mission for how we will achieve our ambition. Everything is built on strongly held values that shape what we do and what we say. These guidelines explain how it all fits together.
Our City Region in pictures
Well-chosen photography paints a very evocative picture. There is a certain style of imagery that we believe truly reflects our City Region – people-focused, honest and unstaged. Choose from our recommended selection.
Our City Region on film
Film is particularly attention-grabbing on social media and always in demand from press and TV. High-quality, professionally shot footage – showing real people in genuine situations – will strengthen our reputation. View our choices here.
Our City Region in words
A good story well-told has the power to strongly influence public opinion and persuasively change minds. We’ve put together a collection of case studies written in our tone of voice – clear, concise, welcoming and inspiring.
Facts and figures
Data and statistics are a very credible way of communicating just how impressive this place is. They give real context, showing how our City Region compares favourably with the rest of the UK and beyond. Here are the numbers we think stand out.
