Liverpool named UK’s most digitally visible city

6th December 2019

fDi – Most Talked About Cities Report


A new ranking by property PR firm ING Media on the UK’s top 20 most digitally visible cities, using data from social media, online news, and global city indices, highlights the importance of digital messaging for cities’ global brands.

The result for the top 20 most visible cities by ‘online mentions per person’ ranked Liverpool, Oxford and Cambridge in first, second and third place, respectively, followed by Edinburgh and London. Liverpool notched up more than 35 online mentions per person, more than double that of Edinburgh and London – thanks largely to mentions of football and the Beatles. As global centres for academic debate, Oxford and Cambridge also performed well.

Meanwhile, London came first in the top 20 most visible cities by ‘total online mentions’, by a huge margin of 54.5%, followed by Liverpool, Manchester, Birmingham and Glasgow. Leanne Tritton, managing director at ING Media said:

“UK cities are investing heavily into building brands that reflect their attractiveness as cultural, business and education centres. London dominates but, surprisingly, Liverpool performed incredibly well, punching well above its weight, coming second overall and topping the table when weighted for population.”

The cities’ digital visibility varied across social media platforms. For example, Liverpool performed very well for mentions on Twitter, Facebook and forums.

More than half of the top 20 UK cities show a tight correlation between their place in this ranking and ‘traditional’ global city rankings (independent of ING Media). However, some cities punch above their weight for online mentions vs tradition rankings, such as Liverpool.

You can read the full report HERE. 

6th December 2019