Liverpool Football Club’s European glory worth ‘£150m to city’, says Mayor Joe Anderson
Joe Anderson, Mayor of Liverpool believes the Reds’ triumphant march to European glory could be worth as much as £150m to the city. The Everton Football Club supporting city leader has put allegiances to one side and complimented the victorious Liverpool team – while praising the way fans all over the city region paid tribute during Sunday’s victory parade.
Mayor Anderson said Liverpool City Council would have had to pay millions to get the kind of media coverage the city received on Sunday, when the world’s press descended on the city. He said:
“There were more than 250 accredited journalists from places like CNN in the US, to Brazil and China and that was amazing for the brand of Liverpool as a city around the world. We would have paid a few million quid for that kind of advertising – it is fantastic for the city. I’ve talked a lot about the tourism and visitor economy and what it means for us – and Liverpool FC are the biggest contributors to that. What they have done for the brand of this city on a global scale is incalculable.”
Speaking about the contribution the Reds’ thrilling journey to glory in Madrid has made to the city’s economy, Mayor Anderson said: “I reckon it is in excess of £150m when you add everything together, the hotels, pubs, restaurants and the brand value for the city.”