Case study – Shop Direct

15th October 2018

Shop Direct has built on 80 years in retail to become the UK’s second largest pureplay online retailer with more than £1.8 billion in sales.

The company’s websites receive over a million visits every day with its digital department stores including, and

Shop Direct is headquartered at a state-of-the-art office – a former aircraft hangar near to Liverpool John Lennon Airport. The company has other locations across the North West, sells more than 1,500 famous brands, including big name labels and its own exclusive brands.

It has four million customers and delivers 48 million products every year.

The company took home three awards, including ‘Pure Play Etailer of the Year’ for the second consecutive year, at the Retail Week Awards 2016. Shop Direct also won a number of awards at the Drapers Digital Awards 2016, where group ecommerce director Jonathan Wall was named ‘Best Digital Leader’

15th October 2018

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Alice Lamb
Alice Lamb
Head of Investment Services, Liverpool LEP

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